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American Express created Small Business Saturday to support the small businesses that make our communities home.
In 2017, our goal was to turn a single day into a Shop Small movement throughout the entire holiday season. We created humorous vignettes of Shaq's adventures with his friends at some of the best local stores around the country.
TV | DIGITAL CAMPAIGN
“Pay Your Way” was the campaign to promote Pay It Plan It, a first-of-a-kind feature from Amex.
Leveraging millennial card members’ insights, we created broadcast, digital, social assets highlighting all the unique purchase items and flexible payment options with Pay It Plan It.
After years of trying to attract customers with interest rates and numbers, we launched the first American Express Personal Savings brand campaign: “Here, For You.”
Our goal was to make Personal Savings more personal by celebrating and encouraging saving stories that highlight the hard work, dedication and joy that goes into making lifelong dreams a reality.
We launched a social campaign to promote the biggest offer during the holiday season.
Since Card Members could earn 2X Rewards when they shopped small, every day became TWODAY. And what better way to spread the word than on social where every fun holiday is celebrated.
The "Un4gettable Weekend" was the social component for the first-ever BMW 4 Series campaign.
We surprised two socially active BMW enthusiasts with the car for a weekend—and let their posts about the experience spread the message through blogs, Facebook, Twitter and Instagram.
After Rashed and Nate's "Un4gettable weekend", we posted personalized 30-second commercials on BMW social channel.
To showcase the heightened adrenaline of BMW’s Performance Driving School (PDS), this site features an interactive video of a hot lap around the track. It’s a behind-the-scenes look at performance driving with five mini driving lessons available along the way. Afterwards, users can explore classes and book a session.
To launch sustainable, powerful and futuristic BMW i3 and i8, "Hello Future" was the theme for 2014 campaign.
Homepage takeover, standard banners and print ads showcased that an electric car can truly be The Ultimate Driving Machine.
To promote Harman/Kardon at the BMW Ultimate Driving event, we created a unique and completely enclosed audio and visual experience that showcased how premium sound can amplify a premium on-road performance before participants even stepped into a vehicle.
Check out the case study, created by our Chicago-based experiential design friends at Leviathan who designed and programmed our projection mapping.
The goal was to extend TE Connectivity's campaign: "Let's create something brilliant together."
We created a series of unique print ads (sketch pad button, stylus and amplifier print inserts) to show how users could create something from the print ad itself.